Strategic management of technology and innovation
Year of publication: |
2001 ; 3. ed.
|
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Authors: | Burgelman, Robert A. ; Maidique, Modesto A. ; Wheelwright, Steven C. |
Publisher: |
Boston, Mass. [u.a.] : IMcGraw-Hill Higher Education |
Subject: | Innovationsplanung | Strategisches Management | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic management of technology and innovation
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Strategic management of technology and innovation
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