Strategic Marketing. A literature review on definitions, concepts and boundaries

Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term. Some authors appear in different years (for example Jain). This paper analyzes new approaches of the term STRATEGIC MARKETING or MARKETING STRATEGY and its evolution through the years.

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Year of publication:	2006
Authors:	Mongay, Jorge
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	Marketing \| strategy

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	A23 - Graduate ; M1 - Business Administration ; O21 - Planning Models; Planning Policy
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011112475