Strategic marketing for recreational facilities : a hybrid conjoint analysis approach
Year of publication: |
1989
|
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Authors: | Toy, Daniel |
Other Persons: | Rager, Robin (contributor) ; Guadagnolo, Frank (contributor) |
Published in: |
Journal of leisure research. - Philadelphia, PA : Taylor & Francis Group, ISSN 0022-2216, ZDB-ID 410661-1. - Vol. 21.1989, 4, p. 276-296
|
Subject: | Freizeitwirtschaft | Leisure industries | Sportstätte | Sports facilities | Marketingmanagement | Marketing management | Theorie | Theory | Tourismusregion | Tourism destination | Conjoint-Analyse | Conjoint analysis |
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