Strategic marketing management : a business process approach
Year of publication: |
2010
|
---|---|
Authors: | Moutinho, Luiz ; Southern, Geoff |
Publisher: |
Andover, Hampshire : Cengage Learning |
Subject: | Marketing | Prozessmanagement | Business process management | Strategisches Management |
Description of contents: | Table of Contents [external.dandelon.com] |
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