Strategic Pricing and Detailing Behavior in International Markets
Year of publication: |
2005
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Desiraju, Ramarao |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 1, p. 67-80
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing strategy | international marketing | competition |
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