Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Year of publication: |
[2016]
|
---|---|
Authors: | Moreno-Gavara, Carmen ; Jiménez-Zarco, Ana Isabel |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 155-192
|
Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Markentransfer | Brand extension | Zielgruppe | Target group | Junge Erwachsene | Young adults | Südkorea | South Korea |
-
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin, (2021)
-
Gautam, Vikas, (2017)
-
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun, (2024)
- More ...
-
Martínez-Ruiz, Mª Pilar, (2012)
-
Drivers of telemedicine use: International evidence from three samples of physicians
Saigí-Rubió, Francesc, (2014)
-
Cerdán-Chiscano, Mònica, (2016)
- More ...