Strategische Marketingplanung im Einzelhandel : kritische Analyse spezifischer Planungsinstrumente
Ralph Hartmann
| Year of publication: |
1992
|
|---|---|
| Authors: | Hartmann, Ralph |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXIV, 427 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Amtsdruckschrift ; Government document ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Duisburg, Univ., Diss., 1991 |
| Notes: | Literaturverz. S. 447 - 472 |
| ISBN: | 3-8244-0102-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000838705