Streaming apps : what consumers value
Year of publication: |
March 2018
|
---|---|
Authors: | Oyedele, Adesegun ; Simpson, Penny M. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 296-304
|
Subject: | Consumption values | Identity salience | Streaming apps | Self service |
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