Structural relationship between taste, price fairness, and repurchase intention of fast food : moderating effect of healthiness
Year of publication: |
2023
|
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Authors: | Moon, Joonho ; Ji, Yunho |
Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 28.2023, 5, p. 109-121
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Subject: | Price fairness | Taste | Healthiness | Repurchase intention | Fast food | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Lebensmittelpreis | Food price | Fast Food | Preismanagement | Pricing strategy | Ernährungsverhalten | Eating habit |
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