A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective
Year of publication: |
2012
|
---|---|
Authors: | Cacciolatti, Luca ; Wan, Tingting |
Published in: |
International Journal on Food System Dynamics. - CentMA International Center for Management, Communication and Research. - Vol. 03.2012, 2
|
Publisher: |
CentMA International Center for Management, Communication and Research |
Subject: | SME marketing | marketing information | canonical correlation analysis | information utilisation | owner-managers | small business | resource-based view | Agribusiness | Environmental Economics and Policy | Food Consumption/Nutrition/Food Safety | Food Security and Poverty | Industrial Organization | Institutional and Behavioral Economics | Productivity Analysis | Research Methods/ Statistical Methods | Resource /Energy Economics and Policy |
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