Survey of measures evaluating advertising effectiveness based on users' web activity
Year of publication: |
2015
|
---|---|
Authors: | Bhat, Subodh ; Bevans, Michael ; Sengupta, Sanjit |
Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 68-99
|
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Messung | Measurement | Social Web | Social web | Online-Marketing | Internet marketing |
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