Sustainability-oriented innovation in retailing
Year of publication: |
2024
|
---|---|
Authors: | Gil Saura, Irene ; Ruiz-Molina, Mª Eugenia ; Berenguer Contrí, Gloria ; Marín, Antonio |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 2, p. 240-253
|
Subject: | importance-performance map analysis (IPMA) | retailing | scale development | sustainability-oriented innovation | Einzelhandel | Retail trade | Innovation | Innovationsmanagement | Innovation management |
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