"Swiss-made" : stereotypes and their effects on consumers' perceptions
Pierre A. Sollberger; Baptiste G. Pfeiffer
| Year of publication: |
2004
|
|---|---|
| Authors: | Sollberger, Pierre A. ; Pfeiffer, Baptiste G. |
| Publisher: |
Neuchâtel : Univ. de Neuchâtel, Faculté de droit et des sciences économiques, Division économique et sociale |
| Subject: | Reunion | Markenimage | Brand image | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland | USA | United States | Herkunftsbezeichnung | Designation of origin |
| Extent: | 18 Bl graph. Darst |
|---|---|
| Series: | Cahier de recherche en marketing et management. - Neuchâtel, ZDB-ID 2528977-9. - Vol. 2004,01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002253170