Switching behaviour model in the Jordanian internet sector : an integration of the TPB and customer loyalty
Year of publication: |
2017
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Authors: | Al Naimi, Husam ; Al Khasawneh, Mohammad Hamdi |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 3, p. 185-211
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Subject: | switching behaviour | TPB | customer loyalty | Jordan | Jordanien | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Wechselverhalten | Switching behaviour |
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