Synergies and tensions between and within domestic and international market activities of firms
Year of publication: |
October 2017
|
---|---|
Authors: | Karafyllia, Maria ; Zucchella, Antonella |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 5, p. 942-958
|
Subject: | Domestic | International | Market activities | Market exploitation | Market exploration | Multinationales Unternehmen | Transnational corporation | Marketing | Marketingmanagement | Marketing management | USA | United States | Synergie | Synergy |
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