Targeting in Advertising Markets : Implications for Offline vs. Online Media
Year of publication: |
2014
|
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Authors: | Bergemann, Dirk |
Other Persons: | Bonatti, Alessandro (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Wettbewerb | Competition | Werbung | Advertising | Theorie | Theory | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media | Stabilität eines Gleichgewichts | Stability of equilibrium |
Extent: | 1 Online-Ressource (49 p) |
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Series: | Cowles Foundation Discussion Paper ; No. 1758R |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 19, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1661831 [DOI] |
Classification: | D44 - Auctions ; D82 - Asymmetric and Private Information ; D83 - Search, Learning, Information and Knowledge |
Source: | ECONIS - Online Catalogue of the ZBW |
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Targeting in Advertising Markets : Implications for Offline vs. Online Media
Bergemann, Dirk, (2010)
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk, (2010)
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Targeting in advertising markets : implications for offline versus online media
Bergemann, Dirk, (2011)
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Targeting in Advertising Markets: Implications for Offline vs. Online Media
Bergemann, Dirk, (2010)
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Bergemann, Dirk, (2014)
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Targeting in advertising markets: implications for offline versus online media
Bergemann, Dirk, (2011)
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