Teaching innovation to technologists (non-business people) and non-technologists (business people) : Scotch Whisky as an exemplar of process changing product an alternative to traditional lectures
Year of publication: |
November 2015
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Authors: | Linton, Jonathan D. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 100.2015, p. 39-43
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Subject: | Pedagogy | Case | Demonstration | Process innovation | Whisky | Pädagogik | Geschäftsleute | Business people | Prozessinnovation | Unterricht | Teaching |
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