Temporary or permanent social media post? : the impact of product type
Year of publication: |
2022
|
---|---|
Authors: | Anlamlier, Eda ; Ulu, Sevincgul |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 9, p. 1736-1746
|
Subject: | experiential product | instagram story | material product | post | proactive nostalgia | product display | social media | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Online-Marketing | Internet marketing |
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