Text und Konzeption im Content Marketing : Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media
Year of publication: |
2017
|
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Authors: | Abbate, Sandro |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Content Management | Content management | Text | Online-Marketing | Internet marketing | Social Web | Social web | Befragung | Interview | Erfolgsfaktor | Success factor |
Extent: | Online-Ressource (XI, 32 S. 4 Abb, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-17431-6 ; 978-3-658-17430-9 |
Other identifiers: | 10.1007/978-3-658-17431-6 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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