The 7A framework : extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam
Year of publication: |
2022
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Authors: | Sarker, Tapan ; Dey, Subhendu ; Maity, Moutusy ; Arli, Denni ; Nguyen, Giang |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 3, p. 356-380
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Subject: | 4A framework | 7A framework | Emerging markets | Farmers’ markets | India | Macromarketing | Market development | Subsistence marketplace | Vietnam | Viet Nam | Indien | Subsistenzwirtschaft | Subsistence economy | Schwellenländer | Emerging economies | Ambulanter Handel | Itinerant trade |
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