The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Year of publication: |
2023
|
---|---|
Authors: | Liao, Ying Kai ; Tuan Cong Dao ; That Thi Pham |
Published in: |
International journal of services and standards : IJSS. - Genève : Inderscience Enterprises, ISSN 1740-8857, ZDB-ID 2205103-X. - Vol. 13.2023, 3/4, p. 160-194
|
Subject: | and ability model | customer values | knowledge sharing model | meta-analysis | motivation | opportunity | social influence | social media adoption | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Wissenstransfer | Knowledge transfer | Kundenwert | Customer value | Online-Marketing | Internet marketing |
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