The antecedents and outcomes of online consumer brand experience
Year of publication: |
2022
|
---|---|
Authors: | Konttinen, Joel ; Karjaluoto, Heikki ; Shaikh, Aijaz. A. |
Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 49-60
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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