The Appeal of Celebrity Endorsers and Halal Certificates on Customers’ Buying Interest
Year of publication: |
[2021]
|
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Authors: | Madiawati, Putu N. ; Pradana, Mahir |
Publisher: |
[S.l.] : SSRN |
Subject: | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (7 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Madiawati, P. N., & Pradana, M. (2016). The appeal of celebrity endorsers and halal certificates on customers’ buying interest. Journal of Administrative and Business Studies, 1(1), 28-34 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 23, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.3791162 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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