The attitude of children and parents towards children influencers
Year of publication: |
2022
|
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Authors: | Kołaszewska, Izabela ; Kacprzak, Agnieszka |
Published in: |
Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2022, 2/15, p. 4-23
|
Subject: | Children influencers | consumer behaviour | tripartite model of attitude | product placement | YouTube | TikTok | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Eltern | Parents | Product Placement | Product placement | Zielgruppe | Target group | Werbewirkung | Advertising effects |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.7172/2449-6634.jmcbem.2022.2.1 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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