The brand core and its management over time
Year of publication: |
2016
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Authors: | Urde, Mats |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 1, p. 26-42
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Subject: | Brand identification | Market orientation | Brand orientation | Brand meaning | Brand core | Brand essence | Brand rhetoric | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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