The business of events management
edited by John Beech, Sebastian Kaiser and Robert Kaspar
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Beech, John (contributor) ; Kaiser, Sebastian (contributor) ; Kaspar, Robert (contributor) |
| Publisher: |
Harlow : Pearson Education Limited |
| Subject: | Event-Marketing | Event marketing | Veranstaltung | Event | Strategisches Management | Strategic management | Finanzierung | Financing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxii, 393 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index Enth. 21 Beitr. Event management : an introduction / John BeechThe dimensions of event management / Robert Kaspar Theories and models in event management / Sebastian Kaiser The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser The business of corporate events / Rob Davidson Managing people and the role of volunteers / Terri Byers and Samantha Gorse Marketing and destination branding / Martina Lettner and Rick Burton Financing events / Martin Schnitzer Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike Sustainable event management / Cheryl Mallen and Chris Chard Events, the law and risk management / Dominik Kocholl Event operations and project management / Martin Egger and Helmut Lux Events and new media technologies / Lukas Rossler The event life cycle / Robert Kaspar The role of sports and event venues / Louise Bielzer Economic impact evaluation of events / Norbert Schutte Events management and the hospitality industry / Stefan Walzel Creating and designing events / Hilary S. Carty Events in public spaces / Gernot Wolfram and Claire Burnill Events as sponsorship investment / Ariane Bagusat Trends in event management / Andreas Reiter. |
| ISBN: | 0-273-75862-4 ; 978-0-273-75862-4 ; 978-0-273-75864-8 ; 978-0-273-78103-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013538855