The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Year of publication: |
April 2018
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Authors: | Ailawadi, Kusum L. ; Ma, Yu ; Grewal, Dhruv |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 193-207
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Subject: | packaged food purchases | nutrition | public health | warehouse club format | selection on observables and unobservables | Konsumentenverhalten | Consumer behaviour | Clubtheorie | Club theory | Lebensmittel | Food | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Ernährung | Nutrition |
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