The combination of qualitative and quantitative methods in market research : applications to milk marketing problems in Germany
R. v. Ziehlberg ; U. Höper ; R. v. Alvensleben
| Year of publication: |
1997
|
|---|---|
| Authors: | Ziehlberg, Roland von ; Höper, Ute ; Alvensleben, Reimar von |
| Publisher: |
Kiel |
| Subject: | Marktforschung | Market research | Milchmarkt | Milk market | Marketing | Deutschland | Germany |
| Extent: | 11 Bl 30 cm |
|---|---|
| Series: | |
| Conferences: | AIR-CAT Workshop "Qualitative and quantitative methods in food quality research" ; (Reading, UK) : 1996.11.29-30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000969215