The contribution of networking to small firm marketing
Year of publication: |
2014
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Authors: | O'Donnell, Aodheen |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 52.2014, 1, p. 164-187
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Subject: | Unternehmensnetzwerk | Business network | KMU | SME | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
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