The convenience of shopping via voice AI : introducing AIDM
Year of publication: |
2022
|
---|---|
Authors: | Klaus, Philipp ; Zaichkowsky, Judith Lynne |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-7
|
Subject: | AIDM | Amazon | Artificial intelligence | Consumer decision making | Involvement | Retail brand management | Voice bots | Künstliche Intelligenz | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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