The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Year of publication: |
2023
|
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Authors: | Herfort, Melanie ; Kunz, Reinhard E. ; Düren, Petra |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 20.2023, 2, p. 182-203
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Subject: | B2B relationships | media agency | service logic | value co-destruction | value destruction | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Prinzipal-Agent-Theorie | Agency theory | Mediensektor | Media industries |
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