The determinants of personal luxury purchase intentions in a recessionary environment
Year of publication: |
2022
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Authors: | Davari, Arezoo ; Iyer, Pramod ; Guzman, Francisco ; Veloutsou, Cleopatra |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 13/14, p. 1401-1432
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Subject: | Greece | Luxury brands | recession | social-cognitive theory | Griechenland | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Konjunktur | Business cycle | Markenimage | Brand image |
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