The discount is unfair: Egocentric fairness in risky discounts

This paper examines how consumers perceive fairness and enjoy the outcome of an emerging risky discount: the retail industry’s gambling or lottery type “scratch and save” (SAS) price promotions, in which the actual discount is determined by chance at the checkout.

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Year of publication:	2013
Authors:	Choi, Sungchul ; Park, Sang-June ; Qiu, Chun ; Stanyer, Mike
Published in:	Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 39.2013, C, p. 32-43
Publisher:	Elsevier
Subject:	Promotional methods \| Pricing \| Risky discounts \| Scratch and save \| Egocentric fairness \| Ambiguous price promotions

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Type of publication:	Article
Classification:	C91 - Laboratory, Individual Behavior ; D80 - Information and Uncertainty. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011051369