Extent:
Online-Ressource (XI, 267 p. 59 illus, digital)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Konferenzschrift
Language: English
ISBN: 978-3-7908-1707-2 ; 978-3-7908-1706-5
Other identifiers:
10.1007/3-7908-1707-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013520597