The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Year of publication: |
2022
|
---|---|
Authors: | Uysal, Adem ; Okumuş, Abdullah |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 8, p. 1740-1760
|
Subject: | Alternative attractiveness | Brand loyalty | Consumer-based brand authenticity | Customer satisfaction | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Markenimage | Brand image |
-
Syahida Abd Aziz, (2018)
-
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan, (2018)
-
Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih, (2022)
- More ...
-
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem, (2021)
-
Impact of religiosity on ethical judgement: a study on preference of retail stores among consumers
Uysal, Adem, (2019)
-
Shaping the consumers’ attitudes towards Halal food products in Turkey
Akın, Mahmut Selami, (2020)
- More ...