The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Year of publication: |
June 2017
|
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Authors: | Schnurr, Benedikt ; Brunner-Sperdin, Alexandra ; Sauer, Nicola E. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 241-253
|
Subject: | Context effects | Product attractiveness | Product quality | Product familiarity | Produktqualität | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour |
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