The effect of online company responses on app review quality
Year of publication: |
2024
|
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Authors: | Su, Qiuli ; Namin, Aidin ; Ketron, Seth |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 110-125
|
Subject: | Digital marketplace | Firm-generated content | Online company responses | Online reviews | Text mining | User-generated content | Data Mining | Data mining | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Personalisierung | Personalization | Text |
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