The effect of organisational sales management on dealership performance
Year of publication: |
2023
|
---|---|
Authors: | Kida, Sekai ; Heller, Daniel Arturo ; Tamura, Yusuke ; Motohashi, Eiji ; Sato, Hidenori ; Hattori, Yasuhiro |
Published in: |
International journal of automotive technology and management : IJATM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-5012, ZDB-ID 2049255-8. - Vol. 23.2023, 2/3, p. 144-170
|
Subject: | sales management | car dealers | dealerships | showrooms | cross-functional cooperation | new customer acquisition | customer retention | formalisation | vehicle brands | Japan | managers | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Kfz-Gewerbe | Automotive services industry | Verkaufspersonal | Salespeople | Kundengewinnung | Customer acquisition |
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