The effect of product category on customer motivation for customer engagement behaviour
Year of publication: |
2023
|
---|---|
Authors: | Żyminkowska, Katarzyna ; Perek-Białas, Jolanta ; Humenny, Grzegorz |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 299-316
|
Subject: | customer engagement behaviour | customer motivation | engagement marketing | engaging customers | product category effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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