The effect of relationship desire on consumer-to-business relationships
Year of publication: |
2013
|
---|---|
Authors: | Raciti, Maria M. ; Ward, Tony ; Dagger, Tracey S. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 615-634
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Australien | Australia |
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