The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Year of publication: |
2018
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Authors: | Gong, Taeshik ; Yi, Youjae |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 427-442
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Subject: | cross-national analysis | customer happiness | customer loyalty | customer satisfaction | service quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Taiwan | Südkorea | South Korea |
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