The effectiveness of strategic alignment between open innovation and generic strategies : empirical evidence from restaurant SMEs in Vietnam
Year of publication: |
2023
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Authors: | Ngo, Quang-Huy |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 9.2023, 1, Art.-No. 100016, p. 1-14
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Subject: | Business performance | Cost-leadership strategy | Differentiation strategy | Open innovation | Restaurants | SME | KMU | Strategisches Management | Strategic management | Gastronomie | Restaurant industry | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Vietnam | Viet Nam | Open Innovation | Wettbewerbsstrategie | Competitive strategy |
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