The effects of authentic and hubristic pride on indulgence
Year of publication: |
2022
|
---|---|
Authors: | Jiao, Jinfeng ; Cole, Catherine A. ; Gaeth, Gary J. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3249-3271
|
Subject: | Advertising | Authentic pride | Buyer behaviour | Cognition | Cognitive resources | Consumer behavior | Decision-making | Emotion | Hubristic pride | Indulgence | Information processing | Marketing | Kognition | Konsumentenverhalten | Consumer behaviour | Werbung |
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