The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Year of publication: |
2019
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Authors: | Lee, Minkyo ; Potter, Robert F. ; Pedersen, Paul M. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 5, p. 605-624
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Subject: | cognitive processing | emotions | sinage advertisement | Team performance | uncertrainty of outcome | Emotion | Kognition | Cognition | Arbeitsgruppe | Team | Werbung | Advertising | Werbewirkung | Advertising effects | Leistungsmotivation | Work motivation | Werbepsychologie | Psychology of advertising | Intelligenz | Intelligence |
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