The effects of product line breadth : evidence from the automotive industry
Year of publication: |
March-April 2017
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Authors: | Moreno, Antonio ; Terwiesch, Christian |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 254-271
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Subject: | variety | pricing | automotive industry | marketing/operations interface | platforms | empirical operations management | Fertigungsprogramm | Master production schedule | Produktdifferenzierung | Product differentiation | Kfz-Industrie | Automotive industry | Automobilzulieferindustrie | Automotive supplier industry | USA | United States | Kfz-Markt | Automotive market |
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