The end of corporate imperialism
C. K. Prahalad and Kenneth Lieberthal
| Year of publication: |
2008
|
|---|---|
| Authors: | Prahalad, Coimbatore K. ; Lieberthal, Kenneth |
| Publisher: |
Boston, Mass. : Harvard Business School Press London : McGraw-Hill |
| Subject: | Entwicklungsländer | Marktsegmentierung | Verbraucher | Niedrigeinkommen | Low-income consumers | Developing countries | Market segmentation |
| Extent: | V, 66 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4221-7973-4 ; 1-4221-7973-7 |
| Classification: | Entwicklungsökonomie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925128