The entrance of new products in the Cretan market
Year of publication: |
2013
|
---|---|
Authors: | Angelaki, Eleni ; Baltas, George ; Baourakis, George ; Zopounidis, Constantin |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 1/2, p. 74-85
|
Subject: | Private labels | new products | consumer behavior | Crete | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Handelsmarke | Store brand |
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