The Entrepreneurial Attitudes, Process and Innovation in the Success of Small Startup Food Retail Businesses in the UK

The aim of this paper is to explore the role of the entrepreneurial behavior, process and innovation in the successful establishment and growth of food retail stores, especially convenience shops, by interviewing owners of food retail shops in the area of North West London. Previous researches revealed that entrepreneurship consists of the entrepreneurial attitudes and behavior of the owner, the entrepreneurial process which is the progress of the business from the opportunity identification until the establishment of the business, and the changes and innovations made in order to improve and expand the business. Therefore, to examine the topic qualitative research methods and techniques were employed. The sample of food retail shops was separated into two groups, food specialists and convenience store owners. The analysis of the findings occurred that distinctive differences exist between the two groups on the subject and specifically in the three aspects of entrepreneurship. Finally from these dissimilarities, a number of conclusions are drawn for clear understanding