The evolutionary bases of consumption

by Gad Saad

What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research

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Year of publication:	2007
Authors:	Saad, Gad
Publisher:	Mahwah, N.J [u.a.] : Erlbaum
Subject:	Konsumentenverhalten \| Consumer behaviour \| Evolutionsökonomik \| Evolutionary economics \| Verbraucherverhalten \| Evolutionstheorie
Description of contents:	Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [loc.gov] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XX, 339 S.
Series:	Marketing and consumer psychology series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
Notes:	Includes bibliographical references and indexes. - Literaturverz. S. 277 - 316 0702
ISBN:	978-0-8058-5150-2 ; 0-8058-5150-X ; 0-8058-5149-6 ; 1-4106-1630-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003373363