Extent: | xii, 187 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Introduction: contentious marketsThe rise of consumer campaigns -- Launching a campaign -- Building a campaign -- Campaign styles and protest in the market place -- Campaigning over time -- Strategic interactions and campaign outcomes -- Conclusion: contention, consumers and corporations. |
ISBN: | 978-1-4094-5806-7 ; 978-1-4724-0768-9 ; 978-1-4094-5805-0 ; 978-1-4094-5806-7 ; 978-1-4724-0768-9 |
Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie ; Textilindustrie |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547619