Extent:
xii, 187 Seiten
Illustrationen
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Introduction: contentious marketsThe rise of consumer campaigns -- Launching a campaign -- Building a campaign -- Campaign styles and protest in the market place -- Campaigning over time -- Strategic interactions and campaign outcomes -- Conclusion: contention, consumers and corporations.
ISBN: 978-1-4094-5806-7 ; 978-1-4724-0768-9 ; 978-1-4094-5805-0 ; 978-1-4094-5806-7 ; 978-1-4724-0768-9
Classification: Wirtschaftssoziologie, Wirtschaftspsychologie ; Textilindustrie
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013547619